Look, I’m just gonna be straight with you. We make money when you click our links and sign up at casinos. That’s how affiliate marketing works, and that’s how we pay our bills.
But here’s the thing: we’re not gonna bulls**t you about it.
How Our Affiliate Model Works
When you click a link on k9win Casinos and register at an online casino, we get paid a commission. Sometimes it’s a one-off payment (CPA), sometimes it’s a percentage of what the casino makes from you over time (revenue share), sometimes it’s both.
Different casinos pay different rates. Some dodgy operator might offer us $500 per signup while a legit casino offers $150. Guess which one we’d recommend? The legit one, because we’re not d**ks.
“We’d rather sleep well at night than promote s**t casinos for higher commissions.”
— Ryan Mitchell, Founder
What This Means for You
The good news: Our reviews are free. You don’t pay anything extra when you use our links. The casino pays us, not you.
The honest news: Yes, we have a financial incentive to recommend casinos. But we also have a reputation to protect. If we start promoting garbage casinos just for money, you’ll stop trusting us, and we’re out of business.
So yeah, we make money from this. But we’re not gonna recommend a casino that takes three weeks to process withdrawals or has 70x wagering requirements just because they’re throwing cash at us.
How We Stay Honest
Here’s our policy:
1. Testing Comes First: We test every casino before we recommend it. No exceptions. If a casino offers us a massive commission but fails our testing, we don’t promote it. Simple.
2. Rankings Based on Quality: Our casino rankings reflect actual performance, not commission rates. We’ve given low ratings to high-paying casinos and high ratings to casinos that barely pay us anything.
3. Clear Disclosure: When we’re writing sponsored content (paid articles from casinos), we mark it clearly. You’ll see “Sponsored” or “Paid Partnership” at the top. We don’t try to hide it.
4. User Reviews Matter: We factor in real user feedback. If a casino’s paying us but our readers are complaining about them, we’ll drop their rating and add warnings to the review.
What We DON’T Do
We don’t:
- Accept payment for better ratings
- Remove negative reviews because a casino complained
- Hide bad casinos just because they pay well
- Fabricate reviews for casinos we haven’t tested
- Use fake “user reviews” written by casino marketing teams
Some review sites do this stuff. We think it’s bulls**t.
Types of Compensation We Receive
Just so you know exactly what we’re dealing with:
Affiliate Commissions: Standard revenue from casino signups through our links. This is our main income source.
Sponsored Content: Occasionally, casinos pay us to write articles about their brand. These are ALWAYS marked as sponsored. We still maintain editorial control and won’t write anything we don’t believe.
Display Advertising: We run some banner ads on the site. Google AdSense, that sort of thing. Makes bugger all money but every bit helps.
Casino Partnerships: Some casinos give us exclusive bonuses for our readers. We negotiate these deals, and yes, we usually get better commission rates for them. But we only partner with casinos we’d recommend anyway.
What About Casinos We Don’t Recommend?
Here’s where it gets interesting. We review plenty of casinos and tell you they’re s**t. Those casinos obviously don’t pay us commissions because nobody’s signing up through our links.
We lose money reviewing bad casinos. But it’s part of the job. You need to know which ones to avoid as much as which ones are good.
How This Affects Our Content
Does making money from affiliate links influence our content? Yeah, course it does. We’re not gonna pretend we’re some altruistic non-profit. We’re a business.
But here’s the balance: we only recommend casinos we’d use ourselves. Tom tests them. Lisa verifies the payment methods. I personally check withdrawal times. If a casino’s dodgy, we won’t promote it regardless of commission.
We make more money in the long run by being honest. If we start recommending garbage casinos, you’ll stop trusting us, stop using our links, and we’ll go broke. Pretty simple equation.
Our Editorial Independence
Casino operators can’t buy their way into our recommended lists. We’ve had casinos offer us “special partnership deals” where they’d pay us huge commissions in exchange for top rankings. We told them to get f**ked.
Well, maybe not in those exact words. But you get the idea.
Our editorial team (Ryan, Tom, Lisa, Jake, and Sophie) makes all content decisions independently. The sales/partnership side doesn’t get to influence reviews or rankings.
Questions About Our Disclosure?
If you’ve got questions about how we make money or concerns about potential conflicts of interest, email me directly.
I’m happy to discuss this stuff. Transparency matters.